1. "When Consumers Bite Back." Revolution 27 Oct 2007: 38.
Wal-Mart was also vilified for its involvement in a fake blog (or 'flog'). A freelance journalist wrote a blog about her travels across America in a mobile home staying in Wal-Mart car parks. She gave the impression that her quirky adventure had nothing to do with the retail chain. Naturally, the community of anti-Wal-Mart bloggers had a field day when it was exposed that she was, in fact, being sponsored by the corporation. The site has now been taken down.
McDonald's was also caught out using flogs in one of its marketing campaigns. The blog appeared to be written by a security guard who was so fascinated by a promotion that he wrote about it in his blog. However, another blog called Consumerist exposed the flog as the work of a PR agency.
2. "Blog Myths Exposed." PR Week 09 Feb 2007: 22.
Before Christmas, Sony set up a flog at www.alliwantforxmasisapsp.com to promote its PlayStation3 games console. The site was ostensibly written by two young boys, Charlie and Jeremy, as a way of convincing the latter's mother to buy him a PS3. Visitors saw through the ruse, and left little doubt - via posts - what they thought about it. Sony closed the site on Dec. 12.
3. http://www.msnbc.msn.com/id/14816502/wid/11915829>1=8596
LonelyGirl15 news story
http://adage.com/smallagency/post?article_id=113945
Wal-Marting Across America – a travel flog about an RV making its way across the country staying Wal-Mart car parks. The blogger was sponsored by Wal-Mart and its PR agency, Edleman, to create viral marketing.
Sony’s alliwantforxmasisapsp.com – a flog established to promote Sony’s play station console. The site was said to be written by two young boys to convince one of their mothers to buy him a PS3 for Christmas.
McDonald’s – said to be written by a security guard who was fascinated with a McDonald’s ad campaign. The site was sponsored by McDonalds as one of its marketing campaigns and was later revealed to be the work of its PR agency.
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